Andrea Padilla is the Corporate Resources Director of CELISTICS Group, where she is responsible of leading and implementing efforts for the Human Resources and Marketing Division. During her tenure in the company, Padilla has been able to reposition the brand, while developing and executing effective communication strategies and policies, product marketing, lead generation and sales.
In this role, Padilla is focused on developing a new and improved Human Resources strategy based on promoting Business Leadership by aligning the human capital management to CELITICS, Movilway and Sure Destiny. Also, improving current compensation and benefits plans, expanding employee relations, strengthening organizational and employees development, and broadening social responsibility initiatives.
Padilla is recognized as one of the top marketing experts in Latin America. She has been serving as leader and mentor to over 100 employees, that she has supervised throughout her career. She is trilingual, fluent in English, Spanish, and Portuguese.
Prior to joining CELISTICS, she worked as Regional Marketing & Strategic Partnerships Director for Marriott International; Marketing Director at Avaya, and as Communications Director for Hewlett-Packard.
In addition to her corporate responsibilities, Padilla has broad experience in the technology industry, leading a team of 55 professionals and key business accounts including SAP, Visa, Cisco Systems, and Qualcomm. At Burson-Marsteller Brazil she supervised a number of consumer accounts, including Walmart and Natura.
Padilla holds a bachelor’s degree in Business Administration from Florida International University (FIU) located in the United States.